The ad giant has encouraged its workforce to embrace AI tools and is investing in training to ensure workers understand their ...

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on ...

Getting an approved CTV ad creative ready for delivery is still a mostly manual process – as in, emails and spreadsheets – which may work for linear TV, where the creative and technical specs for ...

This theme came up over and over, whether during one of the sessions with the industry’s most thought-provoking speakers or in casual conversations aboard one of the magnificent yachts dotting the ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

A breakdown of creative ad designs for Valuable Design Dept. Model transformations, perspective shifting, vintage ad styles, carousel videos and collection collages are discussed.

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, ...