Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Picking the right name for your business might seem like a small step, but it’s actually a big deal. The name you choose can influence how customers see your brand and even affect legal paperwork.

If your mission statement is still too difficult to discover through your business name, try explaining further in a catchphrase. Small Business uses the example: “Fido’s Shower: Grooming for Both ...

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If you have travelled the length and breadth of Kenya, you might have noticed that most businesses share common names. While some of them are named after prominent people, places and topical issues - ...