Copywriting, in its dark, inky heart, is a jealous business. Few of us have never experienced the piercing jab of professional envy at a fellow writer’s brilliance. Most of us, I suspect, are pierced ...

A new book by copywriter and lecturer Andrew Boulton offers a series of tips on how to think like a copywriter, and as a result, write better copy. We extract the book here Copywriting can at times ...

Copywriter is part of Open Creative Suite—a free and open-source alternative to Adobe Creative Suite, designed for creative professionals. The goal is to make Copywriter instantly familiar to users of ...

Creativity. A trait we often ascribe to Stephen King or Steve Jobs. However, many lesser-known people also possess it—and, in today's world, many jobs require it. Creativity is not for the faint of ...

Mr. Yukio Hashiguchi, who serves as Creative Director/Copywriter at Dentsu Inc. He invites "masters of words" active in worlds completely separate from advertising. This series re-edits the content of ...

Writing copy is already becoming the domain of artificial intelligence (AI) but there will always be a need for original ideas, according to Australian creatives. Agencies are turning to AI to quickly ...

The ad industry has long paired two creatives in the roles of art director and copywriter, but how do the positions divide up in the modern industry? What’s the difference between a copywriter and an ...