The highest ideal of customer service is ease—not just a frictionless, personalized experience for customers themselves, but ...

What's the latest on benefits of CRM software? Vendors get their say. Customer relationship management (CRM) platforms are used to manage the relationships a brand has with its customers throughout ...

Artificial intelligence and ChatGPT promise to revolutionize customer service automation, but is that what customers really want? What if AI in the CRM stack leads to dissatisfied B2B customers ...

PRESSADVANTAGE – Rocket CRM has announced an expanded focus on its marketing automation system, highlighting the increasing ...

A frustrated customer on hold, an agent juggling dozens of cases, a conversation that could go wrong in seconds. AI is stepping in to turn tense moments into seamless, personalized interactions that ...

Customer relationship management (CRM) software is a set of tools that help businesses track and manage customer interactions. The best CRM software can help businesses to better understand their ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More A CRM (customer relationship management) is a single software ...

Every business needs some form of customer relationship management (CRM) system, argues Brian Donaghy, vice president of product strategy with Smart Online Inc., a provider of software-as-a-service ...

The halcyon days of big banks with big, multi-year IT projects and loyal-to-a-fault customers are gone. Post financial crisis, a much tougher, leaner, and competitive banking environment has emerged, ...

Forbes contributors publish independent expert analyses and insights. Shep Hyken is a customer service/CX expert, author & keynote speaker. Jon Ferrara knows a thing or two about business ...