CNW/ - ("NOVA Chemicals") today announced it earned the PE Customer Value & Loyalty Benchmarking Award, ranking No. 1 for ...

Market research firm Frost & Sullivan has recognized SuccessKPI, a leading AI-powered Workforce Engagement Management (WEM) ...

The customer knowledge that your organization has should allow you to describe the value you are providing through your products or services. In my experience, developing a customer-centric value ...

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

There is a “critical disconnect” between businesses and customers regarding the importance of 24/7 self-service, according to a Five9 survey published last month. More than half of business executives ...

Customer retention is more than a buzzword—it is a proven driver of sustainable growth and profitability. Sounds like common sense? Think again. Customer churn is on the rise. Yet, while many ...

In my last article, I discussed why a dedicated Customer Success (CS) department is essential for B2B service organizations, especially those in technology and SaaS. We covered the strategic role of ...

My role in writing this column is to generate interest and keep you reading to the end. I want to keep you interested — not necessarily in agreement, but interested. There needs to be some level of ...

Google Ads seems to be experimenting with setting the New Customer Value within New Customer Acquisition campaigns without the consent of the advertiser. Technically, New Customer Value can be turned ...