Marketing "is the whole business seen...from the customer's point of view," the legendary management consultant Peter Drucker wrote in his The Practice of Management. Drucker also noted that profit is ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--More than 60% of customer experience leaders expect that AI will give them a competitive advantage, indicating that AI is poised to make a significant impact on ...

The Aspen City Council met on Monday to discuss ways to enhance city services and processes amid the overall goal of improving relationships with customers. One of the council’s six goals for the next ...

CoreXponent/ CoreExponent: Delivering client-centric digital marketing services with a focus on customer satisfaction and excellence. eBook How to Make Every Customer Feel Like the Favorite AI-powered ...

The 21st century has seen a shift away from the company that’s “selling” and toward the consumer that’s “buying.” Business practices, like PR campaigns, have had to transition in kind to stay relevant ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Sep 13, 2023, 09:00am EDT This article is more than 2 years old.

Forbes contributors publish independent expert analyses and insights. Adrian Swinscoe writes about service and the customer’s experience. Traditionally, when a CFO gets promoted to the position of CEO ...

Whether you call it SMO, smarketing ops, or SMOPS, the combined sales and marketing operations function represents the next evolution in revenue marketing. Not only does SMOPS substantially improve ...

At Health Care Logistics (HCL), thinking differently is more than a mindset — it’s the foundation for the company’s success. Since its beginning, HCL has embraced innovation, adaptability and an ...

The image that the FTX sought to portray as the customer-focused leader of the digital age was a "mirage," stated CEO and Chief Restructuring Officer of the FTX Debtors John J. Ray III on Monday. FTX ...