Data-driven marketing in B2B has become more essential than ever in an industry that relies on measurements, personalization, and specific customer personas. So what is it exactly, and what are the ...

Marketing used to rely a lot more on gut feeling. Creative directors would dream up campaigns over long lunches, and my team and I would blast messages to anyone who'd listen. We called it ...

Australian brands have become skilled at using major platforms such as Google and Meta to reach their audiences. But, with so many enterprises flocking to these spaces, their impact is starting to ...

Influencer marketing continues to grow massively in India, and this demand is being fuelled by large as well as local, homegrown brands. Currently, the market is valued at upwards of 12 billion Indian ...

For decades, marketing was ruled by instinct. You hired a charismatic creative director, let them dream up a campaign and hoped it would resonate. But hope isn’t a strategy in 2025. The best marketing ...

In today’s digital landscape, content marketing is more than just a tool for engagement, it is a vehicle for building trust, educating audiences and fostering brand loyalty. However, in an era ...

I’ve been promoting the concept of Computational Marketing for some time here on insideAI News and elsewhere because it is quite clear that modern marketing is nothing without data. So it’s great to ...

Every marketer should understand these 30 commonly used data analytics terms so they can create meaningful sales and campaign ...

In today’s fast-paced automotive industry, car dealerships constantly seek ways to maximize marketing efficiency, drive more qualified leads and ultimately increase sales. However, as dealerships ...