“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jory Des Jardins, CMO of The @ Company and ...

Decisions are the lifeblood of business. From the c-suite to frontline employees, decisions are constantly being made at all levels within organizations. Some are consequential and irreversible, but ...

Hospitals and health systems often struggle to establish a data-driven culture due to such challenges as fragmented data sources, outdated infrastructure, the complexity of healthcare regulations, and ...

What does ‘data-driven’ really mean? Your email has been sent “Data-driven” is a commonly-used term these days. Everyone is saying it, but do they really know what it means or how to develop ...

In the May 5, 2021, Creating Data Advantage memo, then Deputy Secretary of Defense Kathleen Hicks states, “Data is essential to preserving military advantage, supporting our people, and serving the ...

The built environment faces increasing pressures from climate change, resource limitations, and rapid urbanisation.

As marketing fails to speak the language of business outcomes due to an overemphasis on vanity metrics, it is increasingly losing its seat at the decision-making table.