Before you can start promoting your business, you need to have a marketing strategy that defines what you are selling, how much it costs, and where customers can find it. The four Ps of marketing are ...

As an adviser to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies, usually driven by competitor prices or cost plus a reasonable margin. I ...

When developing a pricing strategy for your organization, getting the foundational steps right can make the difference between long-term profitability and constant margin pressure. As a leader, you’re ...

Gaurav Singh is the Managing Partner of Guddi Growth, an acquirer of B2B Saas and tech-enabled services businesses in the US and Canada. As the managing director of an investment fund acquiring and ...