If you want to understand what’s working on your website or app, you need solid data, because guesswork won’t cut it. The best digital analytics tools can help you track user behavior, spot problem ...

Web and digital analytics focuses on website traffic like unique visitors and page views. It includes page tagging, geolocation of site visitors, click analytics and customer lifecycle analytics.

I don't believe only one type of analytics method or platform can speak "The Truth" about the multi-channel customer experience of your brand. Yet this belief can be found at every level of the ...

In the past, marketers were always looking for useful data—analytics data that would justify the dollars (and time) spent advertising and promoting their product or service. But now, there is often an ...

Digital Marketing Analytics is hereby known as the translation of customer behavior into the form of actionable business data. Presently, marketers are using digital analytics tools for the purpose of ...

BOSTON--(BUSINESS WIRE)--LogRocket, makers of the best-in-class Digital Experience Analytics (DXA) platform that enables customers to narrow in on the most important issues affecting user experience ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Creating an effective digital marketing campaign is not about crafting eye-catching ads or ...

The first Grid℠ report for digital analytics platforms, published by business software review site G2 Crowd, ranks 12 products to help purchasers in their selections. The Winter 2015 report is based ...

Lo, digital analysts! Click on the story and read: and I will give thee (viewable via iPad 2 tablets) a law, and new commandments which I have written with my fingers, that thou mayest teach to ...

Forbes contributors publish independent expert analyses and insights. I write about how to drive more value with data and analytics. While questions have recently arisen about certain cultural aspects ...