Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. Given this new model’s potential cost savings—along ...

As we begin 2023, I can confidently say that digital marketing is now just “marketing.” This blurs the lines between funnel objectives and channel selection, increases the ever-growing need for a ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers understand ...

Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams.

Investment in digital continues to break records. According to the IAB Internet Advertising Report for the full-year 2011, digital advertising revenues soared to an all-time high of $31 billion in ...

Overdrive Digital Marketing, a leader in website development, SEO, and strategic online growth, has announced an expanded ...

Since its genesis decades ago, marketing has undergone a series of metamorphoses with the rise of the telephone, followed by television, personal computers and the internet. Now with smartphones, big ...

For years, the world of digital marketing felt a bit like trying to find someone in a crowd using a blurry photograph. We relied on clues and workarounds, things called cookies, lookalike models, and ...

COVID-19 has opened a new era for marketers. We've always known the power of digital, and we've mastered the strategy, tactics, and technology to harness it. Now, other departments have had to embrace ...