What is it like to trim the sails to the winds of digital transformation today? Well, it is more than building a solid strategy with a carefully elaborated plan to go digital. On the contrary, a ...

Channel digitization is nothing new. Most companies have already embraced digital routes to market, such as websites and social media. So what’s changed? The key difference now is customers will ...

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...

We have all heard about how adopting a completely paperless office strategy – a full digital transformation of your business - will provide benefits like more convenient day-to-day operations, ...

Digital Marketing Strategy vs. Digital Marketing Techniques Digital marketing strategy is the high-level planning and strategic choices that set the direction for positioning your firm in the ...

Digital transformation (DX) is the business process of integrating digital technology into every aspect of an enterprise that can fundamentally change the way of business operation and the delivery of ...

Manufacturing has led the charge into the fourth industrial revolution, marked by the infusion of advanced technologies like data analytics and automation in the production process. Yet, implementing ...

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of “going digital” as either... Sunil Gupta, a professor at ...

Changing your business's operational strategy can mean the difference between success or failure. The ability of your company to implement change arises out of careful planning and no small amount of ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies that are completely reliable. These are some of the best marketing strategies that have ...