Act-On expands omnichannel integrations New advanced webhooks technology expands integration portfolio to open up new marketing channels, customer engagement, and communication efficiency for the ...

PostcardMania reports growth in 2025 across multiple sectors, led by renewed demand for traditional direct mail and ...

How can businesses build lasting recognition in a crowded market? Recurring direct mail marketing is an effective tool to stay top-of-mind with customers. It creates consistent touchpoints and ...

Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

Direct mail is far from dead — it has evolved into a more strategic and tech-driven marketing tool, capable of delivering high ROI in the digital age. As we move closer to 2025, direct mail is poised ...

For many businesses, creative design and direct mail execution have traditionally lived in separate worlds. Design teams focus on visuals, branding, and messaging, while marketing or operations teams ...

In an age of telehealth appointments and full digital inboxes, an old-school marketing tactic is making a surprising impact in the healthcare marketing industry: direct mail. According to recent ...

It isn’t easy to overshadow the Super Bowl, but in 2015, that’s exactly what happened. Katy Perry’s halftime performance went viral because one of her backup dancers (now famously known as Left Shark) ...

Ashley is the Marketing Director of Mailing.com, which supports the direct mail marketing programs for many popular U.S. brands. At many companies, digital marketing and direct mail might as well ...