Ecommerce isn’t just a new category for online advertising. It’s changing how online advertising works. The first generation of online ad metrics was all about measuring the impact of the ad itself: ...

Dive into PMax essentials, Amazon’s conversion insights, social audience building, and the dashboards that improve decisions.

Ecommerce ad spending in the United States jumped from $4.8 million the week of Feb. 17 to $9.6 million the week of March 9. The MediaRadar data, released Friday, analyzes advertising spend across ...

These metrics have helped brands feel comfortable spending on digital advertising. But as ecommerce grows – and advertisers become increasingly wary of proxy measurement – newer metrics are emerging ...

While scrolling your TikTok and Instagram feed, you've likely encountered a product review or a "get ready with me" video from a friendly but unfamiliar face. When you stop to examine the post, you'll ...

NEW YORK, Aug. 08, 2023 (GLOBE NEWSWIRE) -- Fluent, Inc. (NASDAQ: FLNT), a leading performance marketing company, today announced the launch of adflow, a turnkey commerce media solution delivering an ...

No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a ...

Google Shopping can be a goldmine for many ecommerce retailers. But, it also comes with the risk of losing money if not managed properly. Even seasoned PPC advertisers can make easy mistakes that can ...

Unilever, one of the biggest spenders on e-commerce ads, is pushing for retailers to adhere to the same measurement standards. Speaking to Insider at the Interactive Advertising Bureau's Annual ...

Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach?

There is no denying it, mobile is the new norm. Two in three American adults own a smartphone. Tablet users will surpass one billion worldwide this year. The average person spends more time on their ...