As ecommerce platforms continue to automate, the role of data is expanding beyond reporting. AI-driven systems do not simply ...

This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing. Product pricing plays a critical role for every ...

How does the use of singular and plural keywords influence search intent and results? Lidia conducted a unique data study analyzing keyword choice for ecommerce queries. The intent your page aims to ...

The eCommerce landscape in 2025 is a whirlwind of complexity, global marketplaces, demanding customers, and an explosion of product data. Product Information Management (PIM) software has become the ...

Data governance is necessary in e-commerce as it ensures that decisions are based on quality data while simultaneously managing risk and upholding compliance standards. Data governance serves as the ...