Google launched the Universal Commerce Protocol (UCP), an open standard enabling AI-driven shopping agents to complete tasks ...

Google's Universal Commerce Protocol isn't just an API, it's infrastructure for AI-native shopping. Learn why major retailers ...

Tools, agents, UI, and e-commerce - of course each one needs its own set of competing protocols MCP, A2A, ACP, or UTCP? It ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together, and will allow consumers to purchase products from retailers directly ...

Google launched Universal Commerce Protocol to connect AI agents with retailers at scale, but stopping fraud requires agent trust management and intent detection.

Explore the technology behind online marketplace systems: digital transaction processing, security protocols, and how ...

When Walmart and OpenAI announced that the retailer would integrate with ChatGPT, the question became how quickly OpenAI could deliver on the promise of agents buying things for people. In the battle ...

Capabilities – Self-contained functional modules that sit atop the base service. Capabilities are the major “verbs” of ...

MediaNama’s Take: Nearly four months after OpenAI rolled out “agentic commerce” and the Agentic Commerce Protocol in September 2025, its rival Google has announced the launch of the Universal Commerce ...

Amidst 4,700% surge in AI-driven traffic to U.S. retail sites, new protocol enables safer agent-driven checkout by helping merchants verify agents and avoid malicious bots Over the past year, ...

Shopify's Harvey Finkelstein said agentic shopping enables merit-based personalization, reducing the role of ad spend and ...