Learn how utility functions derive demand functions and their role in maximizing consumer satisfaction and economic decision making.

A utility function measures a consumer’s preference and satisfaction with different goods or services. As part of rational choice theory, it helps economists analyze how consumers make decisions to ...

J.B. Maverick is an active trader, commodity futures broker, and stock market analyst 17+ years of experience, in addition to 10+ years of experience as a finance writer and book editor. Nastasic / ...

George Monbiot wants to tell us all that coaches and public transport, bicycles, are much more efficient methods of transport than the private car, therefore to increase utility we should all be using ...