Last Thursday, I joined a friend for a pick-up basketball game, played (poorly) for 30 minutes, made a move on the baseline and ripped my Achilles tendon in half ...

E-mail appending — adding e-mail addresses you’ve rented to the postal addresses on your house file — is a tricky proposition. Marketers walk a fine line between engaging their catalog and retail ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 3 hours 31 min ago By Jon Springer - 5 hours 18 min ago By Tim Nudd - 5 hours 33 min ago By Tim Nudd - 9 hours 18 ...

Thanks to rising costs, e-mail has become a popular alternative to direct mail. Let’s talk about some of the important things that must be considered when adding e-mail addresses to your customer or ...