E-mail marketing has become more customer oriented, with sophisticated trigger-based approaches replacing the old batch-and-blast. How did it happen? Let’s review past and present e-mail strategies ...

If you’re in the email marketing industry, you have almost certainly heard about Apple’s announcement regarding a variety of new features designed to help users of various iOS devices control how ...

There's a lot of advice out there about email marketing—how to write a subject line, how to incorporate images, and virtually any other facet of executing a successful email marketing plan. Let’s ...

National Clean Out Your Inbox Week starts Jan. 22, and while the observance is designed to inspire email recipients to answer or archive the nearly 3 billion emails sent per day in 2019, it’s also a ...

Subject lines are a make-it or break-it element of email marketing. The average inbox sees more than 100 emails per day. How do people decide what they’re going to open and what they’re going to ...

Ryan Phelan, RPE Origin Managing Partner, was named Email Marketer Thought Leader of the Year by the Association of National Advertisers' Email Excellence Center. The award was presented last week at ...

We may receive a commission from our partners if you click on a link to review or purchase a product or service. Click to Learn More Email marketing typically costs around $9 to $25 per month for a ...

There are digital marketing trends that come and go. At some point, your biggest social media platform may no longer exist – remember MySpace and Vine? However, something that has and will withstand ...

Internet advertising company DoubleClick said Friday it agreed to buy e-mail marketer MessageMedia in a deal worth about $41 million in stock--its second purchase of such services this year. New ...

What does good look like when you are an email marketer, and how do you go from good to great if you feel like your marketing program has plateaued? Recently, we at Validity partnered with Demand ...

The most critical phase in a marketing team’s mix and overall multichannel strategy happens after you press send on an email campaign: the post-send and performance pillars of email marketing. During ...

DirectGroup Bertelsmann, parent company of CDNow and majority owner of Barnesandnoble.com, said Friday that it will buy e-mail marketing and e-commerce firm Zooba.com. DirectGroup, the corporate ...