The phenomenon of moving in between languages or dialects within the same sentence is becoming more and more prominent – especially in the marketing world. In both linguistic and social spaces, this ...

Forbes contributors publish independent expert analyses and insights. Curiosity expert improving engagement, innovation, and productivity. Have you ever noticed how your voice, word choice, or even ...

What exactly is code-switching? Many of us may do it and not even realize it. Others may have never heard this term before, and some others may not acknowledge it as a real thing. Usually groups in ...

We switch between slang, dialect and technical jargon throughout our day – depending on the situation we find ourselves in. It sounds banal, but there’s even a specialist term for this phenomenon: ...

The past few years has seen heightened awareness about diversity in the workplace, the importance of valuing cultural differences, and the idea that every employee should be able to bring their “whole ...