The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

This guide explains what an executive summary is and offers writing tips so your business plan starts out strong. Many, or all, of the products featured on this page are from our advertising partners ...