Transforming F1: How the female and Gen Z fandom is shaping the sport’s future

In Canada and the U.S., F1 has gone from niche motorsport to mainstream obsession in just a few years. It’s a shift driven by ...
The New York Times

F1 at 75: The eight visionaries who shaped every decade of the sport

This article is part of our 75 Years of Speed series, an inside look at the backstories of the clubs, drivers, and people fueling Formula One. Formula One is celebrating the 75th anniversary of its ...
The New York Times

Netflix? ESPN? Amazon? Why the race for F1’s U.S. TV rights could change the sport

On completing its acquisition of Formula One in 2017, Liberty Media quickly identified the United States, a country where the sport had historically struggled, as its most important growth market.
Los Angeles Times

Netflix helped bring F1 to new heights. Now the sport is poised to return the favor

A few seasons into the run of Netflix’s Formula 1 docuseries “Drive to Survive,” the racing league’s governing body, the Fédération Internationale de l’Automobile (FIA), presented the platform with a ...