In today’s post, we’re going to be taking a look at some of the best Facebook ad examples I could find. We’ll examine what makes them particularly effective, as well as ways you can make your own ...

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

When it comes to kicking conversion butt with your PPC campaigns, the importance of Facebook CTAs is often overlooked by even the most experienced eCommerce entrepreneurs. Yes, it is important to put ...

To effectively increase conversions with digital advertising, it takes more than a little trial and error. You probably know by now that there is more to high-ROI ...

Between June 2015 and August 2017, millions of Americans were exposed to Facebook ads and posts generated by Russian operatives who sought to influence voter behavior and exploit divisions in American ...

Do Facebook Ads really work? Yes, they do. Here's what you need to know about them and how to set up your first campaign. Ahead, I’ll explain how and why Facebook ads work, different types of Facebook ...

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance ...

After Facebook said it would stop an advertising practice that had brought bias complaints, Sheryl Sandberg, the chief operating officer, said the move “will go a long way toward making sure that ...

Civil rights groups, lawmakers, and journalists have long warned Facebook about discrimination on its advertising platform. But their concerns, as well as Facebook’s responses, have focused primarily ...