Amid the rise of social media marketing, some marketers are neglecting a tried-and-true vehicle: email marketing. Email is a highly effective way to nurture leads and inform, learn from, interact with ...

Plenty of people talk about the power of building an email list of customers, prospective customers, and connections. Email lists typically outperform social in terms of response rates and conversions ...

We all complain about how much email we get. And yet entrepreneurs often hear that they need to grow their own email lists and communicate with subscribers frequently. In an era when email seems like ...

The recent Facebook news of its data being comprised is a great reminder of how important it is for businesses to own the platform in which they communicate to their customers. In many cases, that’s ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’ve been in business for any length of time, you ...

1. Add a sign-up form to your website As a best practice, one of the first steps you should take to build up your email list is to add an email sign-up form to your website. If someone has taken the ...

Back in 2018, my business partner Mike Yanda and I were getting ready for our first-ever product launch, and we needed a copywriter who could spin up a high-converting sales page and emails. Mike met ...

Opinions expressed by Entrepreneur contributors are their own. If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there’s good news: You can ignore most of the ...

In the past two years, email marketing has skyrocketed. Opens, clicks, and conversions are up, while unsubscribes are down 50%, according to Oracle. If you have an email list, that's great news. The ...