Unilever launched a dairy-free variant to Flora in the UK, in its latest attempt to lift its sales in a struggling category. But is winning over a few free-from supporters and consumers with lactose ...

LONDON (LPC) - Flora Food Group, Unilever's (UNc.AS) (ULVR.L) spreads business is set to allocate a €4.7 billion - equivalent leveraged loan buyout financing after attracting around 80 major investors ...

Unilever is launching a dairy-free version of its Flora spread in the UK, the company’s latest bid to boost sales of the product in the country. Sainsbury’s and Waitrose are two of the retailers set ...

Unilever has finally responded to its failed £115bn takeover bid by Kraft Heinz in February, proposing a series of reforms that includes potentially selling off its spreads business. The Anglo-Dutch ...

Are you a print subscriber? Activate your account. By Drew Neisser - 21 min 46 sec ago 29 min 48 sec ago By Alexandra Jardine - 1 hour ago By Ad Age Staff - 1 hour 3 min ago By Lindsay Rittenhouse - 4 ...

Unilever is looking to overhaul the advertising strategy for its Flora brand, after calling a review of its advertising agencies. It is thought that the pitch process signals a shift in strategy for ...

A ‘disgusting’ reformulation of Flora margarine has prompted consumers to flock away from margarine toward real butter, according to new research published in the Grocer. Since Unilever altered its ...

A recent ad for Flora, which features a heart about to be shattered by a bullet in the shape of the words ‘dad, I’m gay’, has been pulled by Unilever. The ad, which is believed to have been created by ...

Someone at Flora's South African ad agency has an unfortunate sense of 'humour'. But what marketing lessons need to be learned from the Unilever brand's debacle? In this day and age you really do have ...

Unilever, the parent company of Flora brand margarine, has apologized for an ad comparing coming out as gay to shooting your parents in the heart. After being heavily criticized for its homophobic ...

Lowe and Partners Worldwide, a UK-based advertising agency, released an apology from its Johannesburg office for producing an ad deemed to be homophobic. The advertisement was for a “healthy,” buttery ...