The initial step when building a brand is choosing the perfect business name. However, this is easier said than done. Coming up with the right business name can be challenging. Your business name must ...

Christine is a non-practicing attorney, freelance writer, and author. She has written legal and marketing content and communications for a wide range of law firms for more than 15 years. She has also ...

Opinions expressed by Entrepreneur contributors are their own. Choosing a catchycompany name that highlights your brand identity or helps your business idea stand out from other good business names ...

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