But Mazzulla is correct to point out: Fun doesn’t have a static definition. One athlete might think it’s fun to wake up with ...
Youth sports has an attrition problem. "We do a tremendous job at getting kids involved," sport scientist Amanda Visek says. "We do a terrible job at keeping them." The absence of "fun" is often cited ...
Fans want fun— and the newest sports are delivering it by blending familiar formats with bold, inventive twists. Forget tradition. From parkour to pickleball, golf to 3v3 hoops, today’s breakout ...
In an age when competition is often idolized and winning takes precedence over everything else, the real essence of scholastic sports — fun — has been overshadowed by external pressure and the stigma ...
Academy Sports + Outdoors, the fast-expanding sporting goods chain now in 21 states, is shaking up the balance between brand and performance spending with a new campaign to remind people that nothing ...
Parents, we know you're invested in your kids' activities. But here's how we can all be healthy sports parents. Kids play sports to have fun, not to win, so let’s help them enjoy the game. Failing or ...