But Mazzulla is correct to point out: Fun doesn’t have a static definition. One athlete might think it’s fun to wake up with ...
Youth sports has an attrition problem. "We do a tremendous job at getting kids involved," sport scientist Amanda Visek says. "We do a terrible job at keeping them." The absence of "fun" is often cited ...
Fans want fun— and the newest sports are delivering it by blending familiar formats with bold, inventive twists. Forget tradition. From parkour to pickleball, golf to 3v3 hoops, today’s breakout ...
In an age when competition is often idolized and winning takes precedence over everything else, the real essence of scholastic sports — fun — has been overshadowed by external pressure and the stigma ...
At the rinks where our 10-year-old son plays hockey, we’re greeted with signs warning us not to threaten, taunt or shout obscenities at players, coaches, refs or other parents. Why do such signs exist ...
Academy Sports + Outdoors, the fast-expanding sporting goods chain now in 21 states, is shaking up the balance between brand and performance spending with a new campaign to remind people that nothing ...
Sports are becoming less popular with younger demographics. And if leagues and networks aren’t ready to encounter it now, it may become a huge dilemma that they can’t help but face. Research has ...