Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Generative Fill combines Adobe Firefly with the editing power of Photoshop to expand the creative canvas for Adobe's millions of customers.

AI was sold as a force for progress, but recent controversies suggest a more complicated reality. Is AIheading for a ...

Evan Kirstel, a mega-influencer in the technology space, has been doing some very cute things with AI lately, planting himself in the midst of historical and current event videos on his Facebook posts ...

A new study argues that AI can never be more creative than humans, but many experts argue that AI's output will only ever be as good as its input — with the goalposts shifting as AI improves in the ...

TL;DR: Microsoft is heavily investing in AI, integrating generative tools like MUSE to revolutionize gaming and content creation. Despite concerns about AI replacing artists, Microsoft's AI chief ...

Generative AI tools are making unauthorised use of vast amounts of copyrighted material, challenging traditional notions of ...

Generative AI is everywhere, especially online, where it has been used to imitate humans. Chances are you’ve seen it yourself ...

As the industry experiments with the use of AI in the entertainment domain, the question remains: where should the line be ...

Veteran game director Bruce Straley isn't buying into the generative AI hype in game development. The co-director of "The Last of Us" believes that artificial intelligence simply can't think, grow, or ...

The rise of generative AI in the gaming industry has sparked intense debate among developers and creators. Among the most vocal critics is Bruce Straley, co-director of the critically acclaimed game ...

In a recent development, DICE's Battlefield 6 has emerged as one of the major titles implementing the use of generative AI to streamline tasks and curate cosmetics.