Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Retention goals are now fully available to help you bid more for lapsed customers. Customer acquisition cost reporting can be found in a new column in campaign reporting. Google said it improved on ...

After seeing the loyalty pricing and discounts in the Google search results and shopping ads, Google has now announced that they have new loyalty offerings in Merchant Center and also loyalty goal in ...

Unlock the potential of Google Ads for your local business. Connect with customers searching for your services online.

Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce wasted spend from campaigns optimizing toward irrelevant goals.

Google Ads was initially launched as Google AdWords, then renamed and revamped in recent years. Google has offered paid advertising on its search engine and other platforms since the year 2000. Google ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...