Did you know that display keywords in Google Ads act as both content and audience targeting? This seemingly straightforward Google Ads feature has some surprising nuances, which is why we’re diving in ...
Target Impression Share is a bidding strategy that often raises questions. In this article, I’ll walk you through: Target Impression Share is a unique bidding strategy in Google Ads because it focuses ...
Google seems to be rolling out an update to its Ad Preview tool within Google Ads. The ad preview tool also shows a preview of a Google search result page for a specific term. This helps you view ...
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