Justice Department alleges Google stymied competition in online ad tech Google denies allegations, citing competition in apps and connected TV Trial to feature witnesses from Google, competitors and ...

Google revives “Website Optimizer” documentation inside Google Ads Help Center, hinting at a new built-in A/B testing tool connected to GA4.

Google Ads now lets advertisers create up to five custom Overview tab views, making it easier to track key metrics.

The Justice Department last week sought to persuade a federal judge in Virginia to force Alphabet Inc.’s Google to sell off part of the company and change the way it does business to improve ...

In a second antitrust trial that starts on Monday, the Justice Department has called for a breakup of the tech giant, which it says controls the vast majority of online advertising. By David McCabe ...

The U.S. judge considering whether to order a breakup of Google's advertising technology business asked the Department of Justice on Friday how quickly such a remedy would take effect, saying, "time ...

Google's ad tech monopoly has been ruled illegal by a federal judge. Learn how this ruling may affect publishers and advertisers. Federal judge rules Google illegally monopolized digital advertising ...

Tariffs, antitrust crackdowns and a major cookies-related development swirled around the company’s Q1 earnings, which beat revenue expectations. Google’s Q1 revenue overall totaled $90.2 billion, up ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

A WIRED investigation into the inner workings of Google’s advertising ecosystem reveals that a wealth of sensitive information on Americans is being openly served up to some of the world’s largest ...

Twenty-five years ago, Google unveiled Adwords, which pledged to enable advertisers “to quickly design a flexible program that best fits [their] online marketing goals and budget,” Google cofounder ...