Data analysis is important for nearly every business. And while there are many tools on the market, perhaps one of the most popular is Google Analytics. A few years ago, Google released Google ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

In today’s complex benefits landscape, employers face mounting challenges in managing healthcare costs, designing effective plans, and engaging employees. With healthcare costs projected to rise 8% in ...

Big data is now commonly used in the financial and health care industries. It encompasses massive quantities of complex, variable, high-speed digital information, the sheer size and content-disparity ...

People might think of Universal Analytics (UA) or a similar name when they hear "Google Analytics," a popular web tool that's as in-depth as it is accessible on devices like tablets. What might not be ...