Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

In a bid to help people better analyse their data and predict future actions, Google has introduced two new predictive metrics to its App + Web properties in its Analytics platform. The first is ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

In organizational leadership, staying ahead requires more than just a glance into historical data; it demands a predictive prowess that anticipates future trends and allows leaders to test hypotheses ...

Understanding and anticipating customer needs is more crucial today than ever. Predictive analytics has emerged as a game-changer in the quest for exceptional customer experiences (CX), enabling ...

These four companies are using predictive analytics to make their services more efficient, optimize maintenance, find potential threats, and even save lives. For years, companies have been striving to ...

What if AI isn’t dumbing us down but raising humanity’s IQ? Discover how smarter tools could reshape our future. Halo X glasses don’t have a camera and don’t indicate when they’re recording audio. We ...

Businesses have been clamoring for ways to incorporate data analytics into their operations for years. The rise of digital products has made it easier than ever to collect information about customers ...

Zohar Bronfman is the cofounder and CEO of Pecan AI, a predictive analytics platform making advanced AI accessible to business teams. For decades, predictive analytics was a capability largely ...