Google's Eleanor Stribling reveals GA4's roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform.

Ads Advisor can generate recommendations and, with your approval, apply changes directly in Google Ads. Analytics Advisor adds a conversational experience in GA Standard and GA360 that surfaces ...

You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a ...

This new feature acts like a privacy compliance scorecard, giving at best Excellent and at worst Urgent scores of your Consent Mode setup. Google Analytics quietly rolled out a new feature: Consent ...