Google search ranking factors can gain and lose prominence over time. A factor that carried a lot of weight with Google years ago may not carry much at all in the present day. A website’s URL is an ...

Google today launched its own URL shortening service, aptly named the Google URL Shortener (http://goo.gl/). The service is, for the moment, only available in the ...

Google announced the launch of a new URL Inspection API which allows an outside app to interact with Google’s search console and provide URL inspection data. The new API access will help SEOs and ...

Google's John Mueller confirms that when a URL appears in an AI Overview and as a blue link on the SERP, it won't count as ...

Google Chrome’s “Safe Browsing” feature—the thing that pops up a giant red screen when you try to visit a malicious website—is getting real-time updates for all users. Google announced the change on ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

A year ago, I reported that the Google Search Console's URL inspection tool can show a nofollowed link as the referring page. But it also seems that the URL inspection tool can also show non-linked ...

Google announced the launch of a new Google Search Console URL Inspection API one week ago. This change provides access to third-party applications for in bulk access to information only accessible ...