Bluevine reports 24 essential financial KPIs for small businesses to track, focusing on profitability, liquidity, and ...

Effectively using data has become increasingly important in 21st century business. The ever-increasing capabilities of desktop and laptop computers along with radically decreasing data storage costs ...

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

This article will discuss 6 KPIs that can be used to clearly determine whether a brand is providing an exceptional omnichannel customer experience. Many brands use key performance indicators (KPIs) to ...

Don't mistake a goal for a KPI. Learn the difference and set yourself up for success by determining your KPIs and goals correctly. The nomenclature of digital marketing can be confusing. Even seasoned ...

Content marketing is invaluable for communicating with customers and providing them with consistent value. It's one of the most important elements of your marketing strategy for creating brand ...

Datasets are just numbers if you don’t have context. When it comes to building a successful marketing strategy, you need metrics that can show where you started and how you’ve grown. You can spend a ...

The tech start-up sector faces a turbulent time ahead, with market uncertainty, start-up employees dumping stock, and a reported first market retraction in 10 years. The IPOs and free-flowing venture ...