If you’ve built something entirely new, a product category no one else is doing, then you’re in one of the most exciting (and intimidating) pricing situations a founder can face. No competitors? No ...

Pricing your product is one of the most important decisions you'll make when launching a business -- yet it's also one of the most neglected. All too often entrepreneurs spend hundreds of hours ...

Since reaching a peak of over 9% in 2022, inflation appears to finally be cooling for the average consumer. As costs rose over the last two years, companies across the globe have worked to protect ...

Making up an essential part of your business model, the price of your product or service is one decision you don’t want to get wrong. Price too low and you could not only be missing out on profits, ...

QUESTION: I am in a quandary about how to price my products. Can you please provide pricing options for products and services? ANSWER: There are a number of pricing options, depending on the type of ...

Pricing your products or services is not unlike threading a needle -- to find the opening, your prices need to be just so. Aim too high, and you will miss the mark and scare off customers. Aim too low ...

Whether you’re a freelancer or a small business owner, figuring out how much to charge for your products or services can be tricky. There’s plenty of math involved, in addition to knowing your ...

What determines the price you set for your product or service? It is quite simplistic in the beginning – you evaluate the total cost of making a unit of the product and then put a percentage of profit ...

QUESTION: I own and operate a small hardware store. We have a wide variety of household items and stock only name brand items. How do we compete with the “big box” stores who compete on price alone?