MULBERRY -- A restructured layoff plan at IMC Phosphate Co. will reduce the number of workers affected by more than one third, but increase their time off from one to five months. The new plan means ...

This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, and how to put it all together so your message actually gets heard. Think ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

(Multichannel Merchant) Not long ago, marketers thought it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts would support and ...

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

Apex Medical Group President, Dr. Abdullah Al Joaib is pleased to announce that the detailed design of the International Medical City (IMC) infrastructure master plan has been completed by PSOMAS.