This guide is here to help make sense of advertising and marketing communications. We’ll break down what works, why it works, and how to put it all together so your message actually gets heard. Think ...

INDORE: A simple bet between two individuals has apparently opened up new avenues for Indore Municipal Corporation (IMC). Sudhir Puloria, one of the proprietors of a plastic waste fuel convertor unit ...

An integrated marketing communication plan uses the same thematic message in different types of promotions. The idea behind the message remains consistent whether consumers see a magazine ad or the ...

Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included.

Apex Medical Group President, Dr. Abdullah Al Joaib is pleased to announce that the detailed design of the International Medical City (IMC) infrastructure master plan has been completed by PSOMAS.