Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Identity resolution is defined as the process of linking online activity ...

That’s according to the most recent Advertiser Perceptions ID resolution marketplace report, which found that most advertisers and agencies (29%) use Google as their primary identity resolution ...

SAN FRANCISCO, July 01, 2025--(BUSINESS WIRE)--As brands struggle to unify sprawling customer data across devices, platforms, and identities, Hightouch, the leading data and AI platform for marketing ...

Identity Resolution Software Market is Segmented by Type (Cloud Based, Web Based), by Application (Large Enterprises, SMEs). The Identity Resolution Software Market is poised for significant growth as ...

The dust has settled on another record-breaking Black Friday and Cyber Monday (BFCM), and brands are left with a treasure trove of consumer data to learn from. Our analysis of this year’s brand ...

Working in data marketing, you’ve likely heard all about getting to know your customers. However, the topic of identity resolution adds a new angle to these questions: Who makes up your customer ...

88% of advertisers say they’re still using cookies – which is down from 97% in May last year, says Nicole Perrin, VP of Business Intelligence at Advertiser Perceptions. Cookies are eroding well ahead ...

Every decent marketing strategy underscores how value is created for the customer. But customers can be flighty, irrational and tough to decipher. Engagement with the customer may or may not be ...