Your implicit memory helps you remember how to do things without consciously thinking about it. It includes skills and habits, like how to ride a bike and how to get around your house. It also ...

Small businesses typically use explicit advertising, which involves short and direct sales messages to a target audience. Implicit advertising, on the other hand, works best when businesses want to ...

Few people openly admit to holding racist beliefs but many psychologists claim most of us are nonetheless unintentionally racist. We hold, what are called "implicit biases". So what is implicit bias, ...

Research continues to reveal more about the nature and impacts of implicit bias — something hidden from our direct awareness that causes tangible damage in many spheres of life, even for the very ...

Implicit bias training is all the rage. Everybody is doing it: Universities, police departments, school systems, government offices. But what is it? People can define their terms any way they please.

The healthcare industry is built upon the principle of providing equal and quality care to all patients, regardless of their race, gender, socioeconomic status or any other characteristics. As ...

What Is Implicit Bias? Unlike explicit bias, which consists of the attitudes and assumptions we consciously recognize as part of our belief system, implicit bias refers to subconscious beliefs and ...

For decades, the psychology community has been using the Implicit Association Test (IAT) to determine if someone harbours hidden prejudices. The tool was developed at Harvard University and is ...

I harbor a moderate preference for white faces. You probably do, too: About 70 percent of people who take the race version of the Implicit Association Test show the ...