Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Adoption is a personal state of mind — being innovative, but it’s also a function of your connectedness to other people. Not surprisingly, Ev Rogers (father of diffusion theory) was a communications ...

The-first-to-know innovation diffusion model was born out of the desire to support insight and innovation specialists in their quest for foresights that would inform future profit pools whilst ...

A few years ago, a new kind of AI called a diffusion model appeared. Today, it powers tools like Stable Diffusion and Runway Gen-2, turning text prompts into high-quality images and even short videos.

James W. Dearing ([email protected]) is a professor in the Department of Communication at Michigan State University, in East Lansing. Jeffrey G. Cox is a research associate in the Department of ...