Amazon (AMZN) shares increased 2% during Monday market action after the tech behemoth rolled out Alexa.com, which expands the use of its artificial intelligence assistant across a multitude of devices ...

Amazon is automatically upgrading Prime members to Alexa+, a next-generation AI assistant offering human-like conversation and proactive personal assistance.

Amazon is set to release its long-awaited—and delayed—Alexa generative artificial intelligence voice service, said three people familiar with the matter, and has scheduled a press event for later this ...

Pakistan, Jan. 25 -- Amazon is improving its virtual assistant Alexa by giving it memory capabilities to recall user ...

Amazon is no longer content with Alexa as a polite voice in the corner of the living room. It is rebuilding the assistant as a generative AI system that remembers what people tell it, follows them ...

Anyone can now try Alexa+, Amazon’s generative AI assistant, through a free early access program at Alexa.com. The website frees the AI, which Amazon released via early access in February, from ...

Amazon's Alexa team is hard at work on an updated "AI brain" for the voice-activated smart assistant, according to a new report. But thanks to technical hiccups, a rapidly shifting AI market, and a ...

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Amazon today sent out invites for an AI-focused event that will be held on February 26, and according to Reuters, the company plans to introduce its next-generation Alexa generative AI service. Since ...

Forbes contributors publish independent expert analyses and insights. Prakhar Khanna covers the consumer tech beat for Forbes. Alexa is getting a generative AI makeover, and it could be the biggest, ...

As Amazon prepares to roll out Alexa+, brands face an urgent need to adapt their digital strategy for voice-powered shopping. Recent patent findings suggest the integration of Alexa with Amazon's ...