While PR is not, and will likely never be, an exact science, there are certain metrics commonly used in measuring its results. These key performance indicators (KPIs) are vitally important, and should ...

Depending on what definition you use, performance objectives are outcome goals for your staff or department, or measurements that judge how well they do their jobs. Key performance indicators are ...

A key performance indicator (KPI) is a measurable value that demonstrates how effectively a company, department or individual is achieving key business objectives. KPIs are tracked to evaluate success ...

Marketing and sales performance indicators help an apparel company judge the success of pricing strategy and marketing campaigns. With the popularity of e-commerce and online retailers, it's easier ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I don’t like to run for information. Instead, I prefer to act based on key performance ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. Daniel Rathburn is an editor at Investopedia ...

Nathan Reiff has been writing expert articles and news about financial topics such as investing and trading, cryptocurrency, ETFs, and alternative investments on Investopedia since 2016. Ariel Courage ...