Innovation from Google this year positioned brands to tackle what comes next with greater transparency and capabilities, ...

Growing your business online is easier said than done. With so many marketing channels available and so many people using the Internet, there is seemingly boundless opportunities to get eyes on your ...

Creating ads that capture attention, connect with users, and drive qualified traffic is essential to any successful PPC strategy. After breaking down what makes each piece of ad copy effective, it’s ...

PPC best practices come from a variety of places. Some of those sources are: However, depending on those sources, you could end up with highly different answers. So, how do you know when to apply or ...

Google Ads may be testing placing an ad extension button at the top right of the sponsored result on the desktop interface.

For years Paula Thompson, vice president of client strategy at the US digital ad agency Optimal, has been helping Plunge sell baths to soak in chilling water by buying ads on Google search and ...

Keyword research is one of the most important tasks for both SEOs and paid search practitioners. While there are plenty of robust tools on the market, Google Ads Keyword Planner is a great, free ...

A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. Google Ads has introduced a new feature that provides direct access to the GA4 audience builder, ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

In an effort to prove its commitment to safe and transparent advertising for users and businesses, Google announced the launch of the Ads Transparency Center and the release of the 2022 Ads Safety ...

Natalie Cusson is a small business owner with over 15 years experience in the creative arts. She's worked on ad campaigns for many trusted brands such as Nike, Subaru, Polaris, Red Bull and ...