Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Overall digital ad spend continues to grow, and new ...

Local businesses are finding new ways to grab attention in crowded markets. Traditional billboards have been around for ...

If you are a quick-service restaurant brand marketer and you’re doing battle in 2024 without a hyperfocus on winning locally, your knife is not going to win this shootout. As value messages clash and ...

CHANTILLY, Va.—BIA Advisory Services has issued a new U.S. Local Advertising Forecast for 2025 that is predicting the local digital ad spend will surpass traditional media for the first time, with 52% ...

Ads run in local and homegrown national media are more likely to be seen, thought about, and acted upon, because the audience is in a 'trusted environment' You can save this article by registering for ...

In February 2024, after Bell Media announced 4,800 job cuts across Canada, Premier David Eby spoke passionately about the need for people to get “accurate, impartial, reliable information in an age of ...

I think we may have found that the biggest fault of the Internet is its inability to truly deliver local advertising to the same level of effectiveness as other forms of media. Before you get ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

CHANTILLY, Va—U.S. local advertising revenue is expected to rise 6.1% in 2025, driven mainly by spending on digital media, according to a new report from BIA Advisory Services. Without major political ...

NEW YORK — The projected local radio ad revenue for 2025 is estimated to reach $12.3 billion, encompassing both over-the-air and digital radio. That’s according to data released Wednesday from the RAB ...