Yahoo, Google, Verizon SuperPages and others are all investing heavily in strategies to attract local retailers and other advertisers online. The value of the local ad market is estimated to be as ...

Search engine optimization (SEO) can feel incredibly overwhelming to many business owners. But did you know that one of the most effective SEO strategies is to target your internet marketing efforts ...

All-in-one online marketing platform Signpost, which is aimed at small local businesses and tries to provide those businesses with online marketing tools that have previously only been available to ...

For media companies dependent on (and getting pummeled by) advertising, a new report says there's a bright spot among the darkness: local online advertising. Borrell Associates, a researcher focusing ...

Many local media companies now rely on a single sales force to sell both traditional and print advertising—but that might be a shortsighted strategy, says a new report from Borrell Associates. The ...

NEW YORK, NY--(Marketwired - February 06, 2017) - Facebook's foray into the SMB marketplace has become a key focus of Borrell Associates' 2017 Local Advertising Conference, to be held March 6-7 in New ...