Amazon has introduced location-based interactive video advertising to Prime Video, giving advertisers the ability to reach consumers in local and rural areas across the United States. Local ...

It’s 10PM. Do you know where your kids are? Twitter does, and starting later this year, the social network will begin targeting them – and you – with advertisements based on your specific geographical ...

In today's fast-paced digital world, businesses need effective ways to connect with their target audience. Geo-targeted mobile advertising is one of the most potent strategies available. It allows ...

The French agency group handles PayPal's creative account through BBH USA. It’s an “impossible” mission by standard definition: Turning PODS, the portable storage trucks, into real-time digital ...

Location-based marketing enables organizations to reach consumers on a particular, individual level through online or offline messages according to their location. By leveraging location data, ...

Placed “isn’t looking for one-off deals – we’re looking for scale,” company CEO David Shim told AdExchanger. The location analytics player, which uses an opt-in mobile panel to track offline behavior, ...

Dr. Bin Tang, Founder & CEO of Noah Digital, is an internationally recognized AI & digital marketing leader & author of “Local to Global.” Having been around for some time now, I'm fully aware that ...

Google Ads has evolved significantly in recent years, with more automation and artificial intelligence being introduced to simplify campaign management. One area where PPC advertisers now have to make ...

Location-based services (LBS) are software services that allow apps to function as intended by collecting geodata and providing users with pertinent information based on their location. Examples ...

As mobile usage continues to skyrocket, geo-targeted ads have grown even more compelling for advertisers. Maponics, a 12-year-old location-based data provider that works with Twitter and JiWire, ...

Booyah has released version 3.0 of their MyTown location-based social networking app on the iPhone. As Keith Lee told me at GDC a few weeks ago, this app makes up the largest number of location-based ...