Those who are just starting a business can be confused by the differences between a marketing plan, marketing strategy and marketing campaign. Understanding the need for a marketing strategy in your ...

Apple's marketing strategy is a top-notch case study in every business studies institute. Let's learn all about it here.

Discover the marketing strategy that has helped Samsung to remain among the list of the Top 10 Best Global Brands for 6 ...

Corporate strategy is the way in which a business strives to create value, develop a unique selling advantage and capture maximum market share. Without specific business activities and marketing ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

One of the most crucial aspects of any effective marketing strategy is the ability to reach your target audience. However, this is often easier said than done. Even experienced marketers make the ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

Email marketing. Everyone’s doing it. You receive them every day. You may even have an inbox exclusively designated for that purpose. And as a business owner, you may be wondering what’s the best way ...

A detailed analysis examines various methods to protect investments when market downturns occur. The article reviews several techniques and provides insight into how each strategy works. Investors can ...

TK McDonald has 13+ years of experience as a financial advisor for the U.S. Army. She is currently a writer for District Media. Dr. JeFreda R. Brown is a financial consultant, Certified Financial ...

Months of near-consistent outflows have taken a toll on the market-neutral Morningstar Category: Total assets for these funds have dropped from a peak of $34 billion in August 2014 to $21 billion at ...